Design is at the heart of NJI Media and all that we do. We were fortunate to have a number of opportunities to push the boundaries of design to create unique brand experiences across mediums this year. Here are some examples of that work, which are all reflective our mission to “Challenge the Status Quo”.
FIRST FIVE YEARS FUND
Through a comprehensive Discovery process, we identified the First Five Years Fund’s primary audience groups, outlined current challenges and opportunities in reaching those audiences, and developed a new brand identity that modernized FFYF and moved the organization closer to a true reflection of their mission, audience targets, and advocacy work.
It was important to utilize five shapes to symbolize the first five years of child development and to retain the concept from the original brand. Organizing the shapes into a “5” creates a mark that is more recognizable, impactful and can stand alone. The color scheme is playful to invoke the right mood but vibrant and dynamic to reflect the modern environment that the First Five Years Fund operates in.
Check it out here: FFYF
DEFEATDD “TAKE THE PLUNGE” EVENT
DefeatDD and their parent organization PATH approached NJI with the prospect of producing a marquee event in Washington, DC to build greater brand awareness and activate a new generation of issue advocates around their mission. The challenge at hand was to disrupt the “run-of-the-mill” happy hour or panel discussion approach, and instead to transport guests and ask them to ‘take the plunge’ into a world that was not their own.
Check it out here: DefeatDD “Take the Plunge”
JOLT COLA MARKETING
Launched in 1985 as America’s first carbonated energy drink Jolt Cola dominated the hearts and minds of gamers, hackers, journalists, and other night owls across the country with its commitment to all the sugar and twice the caffeine in every can. NJI has executed a nationwide relaunch that includes creative, strategy, as well as media planning and buying duties.
Check it out here: Jolt Cola