Insights & Ideas

Welcome to the NJI Media blog, where we’ll reveal the magic behind everything from development to design to strategy to a duck parade outside of our office’s windows. You read that right.

Creative

Stop Motion Case Study

Ever since we built our new studio, we have been interested in experimenting with stop motion content, which is why our design and video teams recently joined forces to produce a proof of concept. After sketching out a few phrase ideas, we settled on “Hoppy Spring” since Easter was right around the corner. Step One Brainstorm what types of objects would work best to create the letterforms, but also have a dualed emphasis on Spring Step Two Purchase over ten pounds of candy and an assortment of tulips and greenery Step Three Get to work Creating the Experience Using an […]

May 2, 2019
Creative

TOP 10: DESIGNS THAT INSPIRED US THIS WEEK

Adencys – Rettos Design Ranch – Supper Club Corvino Ramotion – Car Illustration Process Brian Edward Miller – Geneseo Magazine Mark van Leeuwen – Logo Collection Duolingo – Muddy Buddy Project M+ – Belair Cantina Aveline Stokart – Illustrations George Bokhua – 1932 Color Keith Davis Young – Texas Wine Tours 小狼君 (李程Langcer) – Jingyang Brick Tea

April 1, 2019
Creative

TOP 10: DESIGNS THAT INSPIRED US THIS WEEK

ueno. – Dorsia Website DropDrop Studios – Imagine Kalamazoo Fireart Studio – Pipedrive Mateusz Urbanowicz – Tokyo Storefronts Trey Ingram – Tiger Claw Gleb Kuznetsov✈ – Flying around 3D city Fabio Valesini – Sit Down and Walk tubik – Work and life of Stanley Kubrick FourPlus Studio – Music Production ethos – Ricolta Restaurant, Brand Identity and Packaging

March 12, 2019
Strategy

How We Challenge the Status Quo

Netflix didn’t kill Blockbuster. Ridiculous late fees did. Uber didn’t kill the taxi business. Limited access and fare control did. Apple didn’t kill the music industry. Forcing customers to buy full-length albums did. Amazon didn’t kill other retails. Poor customer experience did. Airbnb isn’t killing the hotel industry. Limited availability and pricing options are. The lesson above is several measures deep: technology by itself is not a disruptor; not being innovative enough and not being customer-centric is the disruptor. As a business, NJI Media is committed to challenging the status quo. This involves not only being innovative and customer-centric, but […]

March 4, 2019