Insights & Ideas

Welcome to the NJI Media blog, where we’ll reveal the magic behind everything from development to design to strategy to a duck parade outside of our office’s windows. You read that right.


Leveraging Your Consultants

This week I will have the great fortune of leaving Washington, DC and its 30-degree weather for the opportunity to attend and speak at the 2018 Advocacy Conference presented by the Public Affairs Council. I am certainly looking forward to it, as the conference has become a “go to” event for the industry’s best public affairs practitioners. And they will be rewarded with what has to be the strongest and multifaceted program to date. Plus, no one had to twist my arm about participating once I learned I would be setting up shop in sunny Florida for the week.   […]

February 5, 2018 No Comments

Facebook Calls An Audible

Over the last decade, Facebook’s founder – Mark Zuckerberg – has adamantly argued that the platform is first and foremost, a place to bring people closer together. While most of us would agree that this is, in fact, why we personally use the platform, is this really the case overall? After the much talked about 2016 algorithm change, we began to see more and more paid promotions and news post populating our feeds, and wondering why we weren’t seeing our family’s latest status updates. But now, it looks like Facebook is making an abrupt turn back to the other end […]

January 16, 2018 No Comments

NJI Media Welcomes Fall Interns

NJI is thrilled to welcome our newest group of fall interns to the team. Whether it be diving into important industry research or keeping a tab on the newest social media trend, our interns bring excitement and an open-mind to everything we do here at NJI. Plus, we haven’t even made them wear the panda costume. Yet. Courtney Hartford The operations intern at NJI Media, Courtney works tirelessly to keep the office duties flowing smoothly while providing support for teams throughout the office. She graduated from University of Massachusetts Amherst with a degree in Communications with a focus on mainstream […]

October 12, 2017 No Comments

NJI Media Named Agency of Record by Jolt Cola

ALEXANDRIA, VA Sep. 14, 2017 — NJI Media, an independently owned digital agency, has been named Creative Agency of Record by Jolt Cola. The Alexandria, Va.- based shop will be responsible for creative, strategy, as well as media-planning and buying duties. The pitch was led by the Chief Executive Officer, Nathan Imperiale, who founded the firm in 2007. Fueled by loyal fans demand to “bring Jolt back,” NJI Media has been hard at work helping to get this trailblazing caffeinated cola back on shelves across the country. “Jolt Cola was well-known in the 80’s and 90’s for provocative advertisements. In […]

September 14, 2017 No Comments