Insights & Ideas

Welcome to the NJI Media blog, where we’ll reveal the magic behind everything from development to design to strategy to a duck parade outside of our office’s windows. You read that right.

Creative

Animation 101 PT. 2

These days, it’s hard to scroll through social media without seeing attention-grabbing motion graphics. Within those graphics, animation is a key player. Luckily, the NJI Media design team not only has experience developing animation for social media, but using animation as a tool within the design process. Here are a few of our tips. (If you missed our Animation 101 PT.1 blog, you can check it out here.  Infographics When it comes to infographics, the first question we ask ourselves is “How can we make the data tell a story?” Animation offers simple solutions. We can show the data under different conditions. […]

June 1, 2017 No Comments
Creative

Animation 101 Pt. 1

In 2016, the website GIPHY won a Webby award for integrating “animation or motion graphics in a seamless, superior way that enhances user experience.” The site functions as a database for easily searchable and sharable GIFs. These days, it’s hard to scroll through social media without seeing attention-grabbing motion graphics. Luckily, the NJI Media design team not only has experience developing animation for social media, but using animation as a tool within the design process. Here are a few of our tips.  Illustration Not all Graphic Designers are illustrators, but illustration is just one of the many tools in our […]

May 30, 2017 No Comments
Creative

Top 10 Questions to Find Your Brand

Skipping the information-gathering phase of branding inhibits an efficient process. This phase defines objectives that direct the designer and sets client expectations for the final product. To help facilitate this understanding, here’s a list of the top ten questions to answer before you begin designing your new brand.

May 17, 2016 No Comments
Creative

Inspire Collaboration // Avoid Compromise

NJI functions through collaboration, not compromise. Compromise connotes a give-and-take between parties, as seen in relationships between clients, project managers, designers, and developers who sacrifice their beliefs to encourage progress. Successful compromise often yields a loss of quality. Instead, we challenge the status quo through empowering our teams and clients with informed experience. Collaboration requires ambition, organization, and effective communication. Below, I have compiled my top 5 observations on collaboration in an attempt to reduce the promotion of creative compromise.

February 18, 2016 No Comments