Insights & Ideas

Welcome to the NJI Media blog, where we’ll reveal the magic behind everything from development to design to strategy to a duck parade outside of our office’s windows. You read that right.


Top 10 Questions to Find Your Brand

Skipping the information-gathering phase of branding inhibits an efficient process. This phase defines objectives that direct the designer and sets client expectations for the final product. To help facilitate this understanding, here’s a list of the top ten questions to answer before you begin designing your new brand.

May 17, 2016 No Comments

Inspire Collaboration // Avoid Compromise

NJI functions through collaboration, not compromise. Compromise connotes a give-and-take between parties, as seen in relationships between clients, project managers, designers, and developers who sacrifice their beliefs to encourage progress. Successful compromise often yields a loss of quality. Instead, we challenge the status quo through empowering our teams and clients with informed experience. Collaboration requires ambition, organization, and effective communication. Below, I have compiled my top 5 observations on collaboration in an attempt to reduce the promotion of creative compromise.

February 18, 2016 No Comments

Your 2016 Design Resolutions

So you spent 2015 exercising regularly, eating right, and spending quality time with the family, but how are you going to top last year’s resolutions? Why not try to improve your creative abilities? They’re way more important than that other stuff anyway. Here are your top five 2016 design resolutions.

January 19, 2016 No Comments

Top 5 Techniques for Ideation

Ideation demands the highest percentage of the designer’s process. Rarely do we simply hop on the computer and crank out a successful combination of type and image. If you see us do this at work, it’s not because the idea spontaneously appeared: it’s because we’ve spent the whole night and morning thinking about the challenge. You’ll find spontaneity rarely contributes to ideation and tangible media plays a key role in refinement.

November 17, 2015 No Comments