Welcome to the NJI Media blog, where we’ll reveal the magic behind everything from development to design to strategy to a duck parade outside of our office’s windows. You read that right.
Skipping the information-gathering phase of branding inhibits an efficient process. This phase defines objectives that direct the designer and sets client expectations for the final product. To help facilitate this understanding, here’s a list of the top ten questions to answer before you begin designing your new brand.