Insights & Ideas

Welcome to the NJI Media blog, where we’ll reveal the magic behind everything from development to design to strategy to a duck parade outside of our office’s windows. You read that right.

Strategy

Inspiration and Insights: 3 Things We are Following 6/15

CREATIVE STRATEGY Connecting the Dots Between Data and Creativity Via AdAge Controversy behind data usage in creative spaces continues. While there are pros and cons about using data to drive a marketing campaign, one fact is clear: Analytics has been and will continue to be a crucial part of creating effective solutions for clients. Sometimes numbers tell a story. When Culver City, Calif.-based agency Pitch was working on new creative for Public Storage, staffers found inspiration where they least expected it: in the stats. Chief Strategy Officer, Sarah Bamossy discovered the fact that more [storage] space triggers “empowerment, excitement … […]

June 15, 2017 No Comments
Strategy

“I Hear You Work in DC…”

As we here in Washington settle into the summer season, I know two things are certain — 1) I will have to start breaking into my stash of extra dress shirts because the “swamp” will inherently get hotter right before a client meeting and 2) there will be a litany of family barbeques to attend where I will be asked, “so, what do you do?”.  It’s a question that I have often struggled with when talking with family and friends who aren’t necessarily familiar with the public affairs space and the intersection where communications, digital and creative services meet. So, […]

June 9, 2017 No Comments
Strategy

Inspiration and Insights: 3 Things We are Following 5/22

ADVERTISING Capture, Then Captivate: the Science and Magic Behind Video Ads That Connect Via AdWeek With unparalleled access to video, consumers are watching more than ever before. This presents the opportunity to market not just more meaningfully, but more precisely. Today, consumers are engaging with video more than ever. Roughly 50% of all network traffic today is driven directly from video. What’s more, 18-49 year olds are visiting YouTube mobile more than any TV network. All this is to say that if you’re willing to put in the work, there are unparalleled opportunities to cater directly to specific individuals in […]

May 23, 2017 No Comments
Strategy

Inspiration and Insights: 3 Things We are Following

DIGITAL MEDIA A Cheatsheet on Snap’s first Three Months As a Public Company Via Digiday Snap, the parent company of Snapchat, reported its first quarter earnings after a highly anticipated IPO earlier in the spring. However, early returns show that the much anticipated IPO has not translated into sustained excitement and earnings. Snapchat is running into a massive roadblock, and that roadblock is Facebook. In mimicking many of Snapchat’s popular features on Instagram, Facebook is severely impacting Snapchat’s opportunity for growth and revenue. The ball is now in Snapchat’s court to see if they hold with the status quo, or […]

May 16, 2017 No Comments