1. ARCHER – A humane, charming serif face that is at once playful and persuasive.
2. IDEAL SANS – A sturdy, welcoming sans serif with organic, hand-crafted detailing.
3. TUNGSTEN – A modern, stylish sans serif that balances boldness with approachability.
4. WHITNEY – A warm, expressive sans serif that is equally suited for bold display and legible text applications.
5. FORZA – An aggressive, utilitarian typeface that is H&FJ’s san serif companion to Vitesse.
Check out more of Hoefler and Frere-Jones’ excellent typefaces at typography.com.
*Images from typography.com