Food For Thought

Alex Sailer

Category: Creative


Some people eat to live… At NJI we live to eat. Nothing proves this concept more than taking a look back at our consumption habits over the last 8 months. We’ve had our ups and downs and most of those have been caffeine and/or sugar related. It’s not our fault. Who can resist a tasty Rice Crispy treat or two?

Our Strategy team tracked our habits and put together enough data to keep us busy for hours. Our Design team was able to distill the data down to some pretty awesome and mildly depressing numbers. Needless to say when it came to showcasing this amazing data we knew we had to go big or go home.

We came up with the idea to utilize our amazing office decor as our canvas. We turned one of our conference room doors into a glorious chalkboard infographic. Admittedly, the door was already painted with chalkboard paint so it didn’t take us too long to come up with the idea.

Enough reading… Watch the video and check out the photos to see the process and the final product. If you’re feeling awesome you should share our shameful eating habits with everyone you know.

**All design work done by Drew Ellis and Mason Plunkett**



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