Getting Washington to Act on the Fiscal Cliff

P. H.

Category: Warehouse


If you picked up a Wall Street Journal yesterday or have been following the fiscal cliff debate (only 25 days ‘til cliff) you’ve probably seen some of NJI’s work.

As Politico noted yesterday, we’ve been working with the Business Roundtable on the It’s Time to Act campaign.

It’s Time to Act features a microsite, banner ads and print ads in publications like Politico and the Wall Street Journal.

The most recent of the Roundtable’s full page print ads ran in the Wall Street Journal yesterday, and the number of CEOs adding their voice to the mix is growing every week at

We’re reaching a critical part of the campaign, which featured President Obama and House Whip Kevin McCarthy visiting BRT earlier this week. At NJI, we’ve been focused on making sure the digital aspects of the campaign continue reaching the people in the Beltway working to reach a deal.

As Washington inches toward an agreement, keep an eye out for the web banners and print ads crafted here at NJI. And if you want to hear firsthand what America’s business leaders are looking for, check out the website.

Read more about the project here.

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