Elliot Kort

Category: Creative


In the wake of Steve Jobs’ death, much has been made of his genius, his innovation and his drive to change the world through technology. In the immediate aftermath of such a loss, it is all too easy to see him as more than a person. His impact on the world is undeniable: nearly everyone carries one of Jobs’ inventions in their pockets. Personal computing is a part of everyday life because of his influence. His vision changed the way we interact with music, movies, books and television shows. Surely, looking around the landscape of American life, there are few arenas he did not touch during his 56 years.

And yet, Steve Jobs’ full legacy has yet to be seen. As Apple devotees, NJI Media knows the strength of Apple products is only overshadowed by the promise that what comes next will be stronger, simpler and even more revolutionary. Game-changers are expected, even demanded. When examining the question of Jobs’ legacy, it is easy to get lost in the possibilities of what may be coming down the Apple pipeline with Jobs’ unmistakable fingerprint still attached. It’s an encouraging thought.

For many, though, Jobs’ true impact lies beyond the physical, beyond the things he built. Jobs believed, as our team believes, in the pursuit of a quality beyond perfection. The work is never complete. There is always a smaller, brighter, faster, more efficient, better solution. And if a solution didn’t exist? He invented it. This attention to even the most minute of details inspires NJI Media to create great things and think differently.

And now that he is gone, the words Jobs delivered at Stanford University’s commencement in 2005 seem all the more prevalent as we face a world without him: “Stay hungry. Stay foolish.”

We will, Steve. Thank you.

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