New Study: Successful Packaging Leads to Weight Gain

Josh Shultz


A few months ago we poked fun at our favorite former NJI staffer who unsuccessfully shipped us a batch of cookies. Yes, the cookies were tasty. Sure, it’s the thought that counts. Unfortunately, the truth hurts: the cookies arrived in several hundred thousand pieces.

Today, she redeemed herself with a well-packaged and delicious batch of brownkies [brownie + cookie].

Thanks, Jo. Next time you’re in town we’ll have to work on your parking skills, but consider the Great Cookie Packaging Debacle of 2011 resolved.

fortune favors

the bold

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