NJI Launches a New Website for the Institute for Energy Research

Ida Rosenthal

Category: Warehouse


The Institute for Energy Research (IER) and NJI are always looking for ways to talk to people about solutions for today’s global energy challenges. That’s why for years, we’ve worked with IER to create microsites, design social media imagery, analyze web analytics, and everything in-between.

Our biggest challenge to date? Create a new website for IER that showcases the organization’s rich repository of analysis from experts who know a thing or two about free market solutions in the energy sector.

That’s why after months of brainstorming, tinkering, and building, NJI is proud to announce a brand new InstituteForEnergyResearch.org.

IER desktop screenshot

The new website places Latest Analysis front-and-center, and it’s easier than ever to learn more about IER’s respected staff and scholars. There’s also a new tool call the Energy Encyclopedia that teaches visitors the background about some of America’s most important energy resources.

For the visual design of the new IER site, our designers took a spacious, minimal approach.  By visually breaking up pieces of content into modules, these rich, informative resources became easily digestible.  In addition, we combined a bright color palette and bold photography to bring the topics to life.

The new IER website is a completely responsive design, meaning that the layout of the website will automatically change as the size of the browser window grows or shrinks. Not only does responsive design make the website more user-friendly, it ensures all important content is visible, no matter what device is being used.

Excited? Don’t take our word for it, go explore the new InstituteforEnergyResearch.org.

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