NJI Launches Redesigned AIADA.org

Marie Formica

Category: Strategy

01.29.2015

The American International Automobile Dealers Association is the only group representing international nameplate auto dealers in D.C. They wanted their website to look and feel as updated as the newest international vehicle models that the members they represented were promoting, so they approached NJI Media to redesign their website.

We were excited to work with AIADA. Our design team enjoyed making connections to the automotive world using subtle design elements, like forward-leaning buttons and a deep color scheme. And sometimes, they used not-so-subtle design elements, like these cars featured on their About page timeline.

cars

AIADA’s website is one of their most important tools, and each department within the organization uses it differently to benefit their members. Because all teams are involved in the content that appears on the website, the website had to be well-organized and easy to update. To this end, we used Drupal, because of its great flexibility and granular permissions capabilities. We were able to create many different custom features that were easy to enter and edit, like their What is an American Car map, and Affiliate Partner feature pages.

What is An American Car

The AIADA team hoped to refresh the website with an overall modern, clean look. They wanted to stand out from the crowd using an atypical color scheme and a fun, welcoming feel for those who visited. AIADA.org was imagined as a hub of recent activity for busy members who want to get involved. We used full-width imagery, sans serif fonts, and generous whitespace to bring the focus on the information being featured by AIADA.

Screen Shot 2015-01-29 at 2.06.27 PM

I’ve also highlighted a few other interesting features for this redesign below.

Responsive
Since many of AIADA’s members are on the go, we also made the site fully responsive so that experience on mobile was just as useful as full desktop or tablet view.

News Feed
All of AIADA’s news items, whether the Chairman’s Blog, a Press Release or a daily update from FirstUp,  are filterable by type. Everything is in one place, and it’s easy to keep up with the latest automotive news with just a click or two.

Get Involved
A center for those members who want to make a difference with personal effort, Get Involved succinctly lists all ways to do this without overwhelming the visitor.

There are many more features and design elements that are worth checking out for yourself, too.

fortune favors

the bold

We collaborate with tenacious organizations and ambitious people.