Rebranding the Washington Redskins

Mason Plunkett

Category: Creative


We’ve taken note of the recent controversy concerning the Washington Redskins’ name and we decided to do what we do best here at NJI- create new brand solutions. We decided to add a bit of levity by offering branding that we feel is a better representation of the District of Columbia.

1.  Washington Washingtons


“No compromise!”  Here is a rebrand from the Redundancy Department of Redundancy.  George has a distinct likeness to the current logo and, GW’s pants approach similarity to the Redskins’ playing pantaloons, so this is a no brainer. In the fast-paced 21st century, who has time to remember a team name and the city that they call home?

2.  Washington Redfins


From a logistics perspective, this is an easy swap.  We’re removing two letters and adding one.  It sounds nearly identical (if you stutter) and this majestic beast is likely something that has come out of the Potomac River in the past few years.

3. Washington Lobbyists


As a result of becoming the Washington Lobbyists, questionable ethics in play and off the field would be expected and no further controversy could touch the team, outside of a mountainous lawsuit of some kind. The team would feel a real kinship with hundreds of mascots at every home game filling the most expensive seats.

4.  Washington Rockets


Who doesn’t love rockets?  And hey, they need some way to keep all that ‘R’ branded stuff they bought, right?

5.  Washington Shutdowns


Our most inexpensive solution yet! No need for a logo, or uniforms, or a stadium.  During a government shutdown, every week is a bye week.
**Note that these are done in jest, so be cool, man.

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