Articles by: Carolyn Pierce

Strategy

Justin Bieber, Shark Week and Friending the IRS: BlogwellDC Wrap-Up

Raise your hand if you’re a friend of the IRS on Facebook. Yes? That makes you one of 291 fans of the most hated government entity around. While the IRS isn’t really that terrifying [so long as you’re paying your taxes – we’re looking at you, Wesley Snipes], social media can be, for the uninitiated. NJI Media attended the SocialMedia.org BlogWell conference, hosted at USAToday, where nearly 300 social media experts gathered for sessions on best practices and case studies of how big brands use social media. National – and international brands – like Delta, Discovery Communications and yes, even […]

May 6, 2011
Strategy

Crisis Communications: BP, Deepwater Horizon and Social Media

One year ago this week, the BP Deepwater Horizon oil rig exploded, eleven men lost their lives, and the Gulf Coast was forever changed. As media outlets throughout the country report on the devastating effects still in place, NPR’s Elizabeth Shogren yesterday produced a fantastic in-depth story (part of a series) on public relations and the crisis communications of the oil disaster. As anyone can tell you, the Deepwater Horizon explosion was a PR catastrophe for BP. As the explosion’s effects caused oil to seep into the Gulf at an increasingly rapid rate, the situation because obviously more dire than […]

April 22, 2011
Strategy

Top Ten Tech Pranks

Did you Google Helvetica yet today? Or take a look at Hulu’s new layout? We’ve compiled our ten favorite April Fool’s Day tech pranks from around the web today – see anything worth repeating next year? 10. Break an optical mouse: a piece of tape over the optical tracker renders a mouse useless. Easiest yet strangely enjoyable. 9. The Clippy Attack is particularly useful for your most obnoxious coworker. Warning: works on PCs only. 8. No one I know received a strange “tech help” phone call today. Nope, not me. Special thanks to Nathan for that one. 7. Another PC-only […]

April 1, 2011

We're STILL hiring!

Attention: We’re still busy, and we’re still hiring.  Send us your resume and get in touch. We have just taken on a new project and are looking for a Drupal developer who is interested in building something big with Drupal Commons. About Us: NJI Media is an interactive agency that specializes in design, web development, multimedia production and online communications strategy. We do work for political, corporate and non-profit organizations across the country. We’re a three-year-old company of about 15 people and we’re located in Old Town Alexandria. We’re looking for a collaborator. We’re looking for the kind of person […]

January 20, 2011

We're hiring!

We have just taken on a new project and are looking for a Drupal developer who is interested in building something big with Drupal Commons. About Us: NJI Media is an interactive agency that specializes in design, web development, multimedia production and online communications strategy. We do work for political, corporate and non-profit organizations across the country. We’re a three-year-old company of about 15 people and we’re located in Old Town Alexandria. We’re looking for a collaborator. We’re looking for the kind of person that can come in and bring their experience to bear, but understand that getting things done […]

January 6, 2011
Warehouse

Archie's Secret Santa Hit the Nail on the Head

Next year, we know what he’s getting. UPDATE: Mike thinks next year should involve one of these.

December 17, 2010
Warehouse

Strange Office Deliveries

Strange things happen when personal deliveries are made to the office. Next time, think twice about that delivery address.

December 9, 2010
Warehouse

Cake Break: Happy Birthday, Nathan

At NJI Media, we like cake. A lot. Birthday requests are filed months in advance and celebrations are strictly observed. This week was no exception as a few of us took a cake break to celebrate Nathan’s birthday. This year’s choice was red velvet, and it was delicious. Happy birthday, boss!

November 16, 2010

NJI Media's Wired Election Party Dashboard is Highlight of Election Night

Billed as the “most wired election event of the night,” the WEP2010 Party did not disappoint. Pundits, political junkies and the DC business community came out to Gloria Story Dittus’ house to celebrate the hard work on both sides of the aisle this year at the 2010 Wired Election Party, hosted by NJI Media and Story Partners. On monitors, laptops, Blackberrys, iPhones and iPads throughout the house, the Wired Election Party Dashboard gave partygoers firsthand looks into the election results as they unfolded. Built from the ground up by NJI Media’s innovative team of designers and developers, the WEP Dashboard […]

November 6, 2010