Articles by: Elliot Kort


Case Study: ConAgra's Half-Baked Marketing Idea

You’ve seen the following commercial a thousand times: Unassuming diners at Chic Restaurant comment on how much they love the food before being told what they just ate did not come out of Chic Restaurant’s kitchen. It’s actually, gasp, from [Insert Lowly, Unexpected Food Provider Here]. Not [Insert Lowly, Unexpected Food Provider Here]! Anything but [Insert Lowly, Unexpected Food Provider Here]!! You get the point. We’re supposed to see that we’d enjoy this humble pasta or pizza if only we’d shelve our prejudices. ConAgra Foods, however, did not follow the script. And in doing so, they set themselves up for a whole […]

January 6, 2012

NJI President Nathan Imperiale Talks to Roll Call About the RNC's Big New Hire

Roll Call broke some big news this morning when it reported the Republican National Committee’s latest hire. Janie Lorber writes: Tim Schigel, the man behind the sideways V-shaped icon found on more than 1 million websites around the world, will lead the Republican National Committee’s digital strategy during the 2012 elections. Schigel’s job will be to help Republicans understand “how they can use digital technology and digital marketing to transform the way they do business with the voters,” he said in an interview with Roll Call. Nathan Imperiale, NJI Media’s president and founder, commended the RNC for looking beyond its ranks […]

December 8, 2011

Greetings from the White House Holiday Tweetup!

I woke up on Monday morning, brushed my teeth, put on a suit and ventured to the most famous piece of real estate in the United States: 1600 Pennsylvania Avenue. I was lucky enough to participate in the White House’s holiday tweetup. The event – initially explained as an opportunity for tweeps to see the White House all decked out for the holidays – also featured a morning of conversations with administration officials. We heard from tech and engagement officials like U.S. Chief Technology Officer Aneesh Chopra, White House New Media Director Macon Phillips and Office of Public Engagement Director Jon Carson. […]

December 7, 2011

NJI Media Sponsors the IAPC World Conference 2011

For the fourth year in a row, NJI Media will be the presenting sponsor of the International Association of Political Consultants (IAPC) World Conference. This year’s conference, the 44th annual, will be held in Istanbul, Turkey. The 2010 conference was held in Paris and attended by dignitaries such as Prime Minister of Zimbabwe Morgan Tsvangirai and former Governor Howard Dean. The conference will explore the role of religion, ethnicity and culture as catalysts for change; examine the ways that youth, demographics and social networking are propelling the revolution; and debate the likelihood that true democracy will prevail as the Arab Spring […]

November 14, 2011

Occupy Cava: Another Successful FamousDC/NJI Media Happy Hour

Hill flacks, policy wonks and Washington journos turned out in force last night with one unifying goal: Occupy Cava. Cava on Capitol Hill played host to FamousDC’s latest recess happy hour. Roll Call reported on just a few of the Beltway Celebrities who turned out for last night’s event: “Amongst the suits was Mr. Adam Sharp with Twitter, who we assume was Tweeting his way through the evening. Also probably Tweeting his heart out: Speaker John Boehner’s (R-Ohio) Digital Communications Director Don Seymour. The Speaker’s former digital guru and current U.S. Chamber of Commerce rock star, Nick Schaper, was out on […]

November 10, 2011

The Only Thing Scarier Than IE 6, Picture Day at NJI Media

Were you aware that Teletubbies are awesome at graphic design? Did you know that lumberjacks build fantastic interactive websites, that Time Lords are ace digital strategists or that gorillas are keen exercisers? All of these became readily apparent when NJI Media went all out for Halloween. Check out these spook-tacular photos of the Warehouse in our Halloween best.

October 31, 2011

Energy for America Launches Energy Wall

Now more than ever, citizens gather together online to share their thoughts and opinions. They connect with elected officials through social networking sites and other web-based applications. The internet is truly the new destination for activism. In collaboration with the Institute for Energy Research and the American Energy Alliance, NJI Media recently launched Energy for America’s Energy Wall. On the site, activists can participate in grassroots efforts, share photos and videos about energy policy and tweet information out to their followers –  all to further Energy for America’s cause. The Energy Wall also serves as the home of the Energy for […]

October 21, 2011

Let's Put On A Show

As communities develop online, an increasing number choose to strike out on their own and raise funds through online-only campaigns. Take, for instance, the example of author Neil Gaiman and his wife, musician Amanda Palmer. The duo decided to fund their forthcoming west-coast tour through the fundraising platform Kickstarter. An interesting idea? Sure. A revolutionary idea? Not necessarily. Kickstarter helps to fund all sorts of endeavors, from the creation of a new style of baseball scorecard to the production of card games. The intriguing aspect of Gaiman and Palmer’s project was how much money it made, and how quickly. As […]

October 18, 2011


In the wake of Steve Jobs’ death, much has been made of his genius, his innovation and his drive to change the world through technology. In the immediate aftermath of such a loss, it is all too easy to see him as more than a person. His impact on the world is undeniable: nearly everyone carries one of Jobs’ inventions in their pockets. Personal computing is a part of everyday life because of his influence. His vision changed the way we interact with music, movies, books and television shows. Surely, looking around the landscape of American life, there are few […]

October 6, 2011

Tie/Thai Tuesday

Things are a bit sad around the office today. It’s Mike G’s last full week in the Warehouse. But never fear! In salute of Mike’s faithful service to NJI Media, members of our development team decided to commemorate his favorite weekly event: Tie Tuesday. Every Tuesday, Mike wears a tie to the office and insists that the development crew dine on food from one of Alexandria’s fine Thai restaurants for lunch. Here’s a photo of all the sharp-dressed men. Please note that we accept all manner of ties, even those made from a USB cord.

September 13, 2011