Articles by: Ida Rosenthal


Embracing Our Creativity Inc.

It’s true, NJI is full of Internet geeks, but that doesn’t stop us from being bookworms too. One of the speakers at the Smashing Conference in NYC recommended the book Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull and Amy Wallace. This book combines all my favorite things: creativity, project management, and tons of Pixar trivia. I couldn’t resist – I finished it in one week. The business insights are spot-on, and I was surprised how much they applied to NJI. Here are my favorite insights: Give a good idea to a […]

September 16, 2014

NJI Interns Know Their Memes

Being an NJI intern is no easy task. There’s always something to do, whether it’s writing reports tracking web traffic, conducting research on digital trends, or helping us prep for awesome NJI lunches. But don’t take our word for it. Fareeha Khan has been at NJI for half a year, and she’s got the scoop on tips for future interns, NJI’s dry sense of humor, and the importance of memes. Is there such a thing as a “typical” day at NJI? Not really. The fun part of working in a creative environment is there’s always something different going on. Especially […]

July 25, 2014

NJI Launches a New Website for the Institute for Energy Research

The Institute for Energy Research (IER) and NJI are always looking for ways to talk to people about solutions for today’s global energy challenges. That’s why for years, we’ve worked with IER to create microsites, design social media imagery, analyze web analytics, and everything in-between. Our biggest challenge to date? Create a new website for IER that showcases the organization’s rich repository of analysis from experts who know a thing or two about free market solutions in the energy sector. That’s why after months of brainstorming, tinkering, and building, NJI is proud to announce a brand new The new […]

May 19, 2014

10 Reasons Why NJI is Looking Forward to Spring

D.C. weather can’t seem to make up its mind. One day it’s snowing, the next its sunny with temperatures soaring to the 60s. With spring right around the corner, NJI is excited to leave winter behind us. Why? I’m happy you asked. 1. Old Town’s snow-covered cobblestone will turn into sun-kissed streets. That means more midday walks, brainstorming near the water and excuses to take our office pets out to play. 2. We’re attending the largest webinar ever. In 2011, Hubspot hosted a webinar that had over 12,000 attendees. This year, they’re looking to break that record, and we’re planning on being […]

March 5, 2014

NJI Media Learn at Lunch Welcomes Andrew Foxwell

We confess, we’re suckers for learning about the latest digital trends (and we don’t mind a good lunch either). That’s why every so often, we host a brown bag lunch where we invite experts from a variety of fields to share their knowledge as a part of our Learn at Lunch series. This month, Facebook expert Andrew Foxwell spoke with us about the ins-and-outs of social media advertising. Andrew is one of the best at what he does and – along with a few projects with NJI – has worked with the likes of Square, Eventbrite and FitBit on their […]

January 24, 2014

Excel Spreadsheets Don’t Win Over Clients

Excel spreadsheets are powerful tools for organizing data, but let’s be honest, sometimes even the most well-intentioned spreadsheet can make an interesting topic seem dull. For example, if you’re looking for a good place to grab lunch after visiting NJI Media headquarters, this spreadsheet isn’t going to help you much: Sure, all the data is there, but it’s difficult to see which restaurants are popular or how far those places are from NJI’s office. Instead, our graphic designers made a beautiful data visualization that shows the same data in a much more meaningful way. Need to grab lunch nearby? Run […]

October 8, 2013

Evaluating a Wireframe (for Non-Designers!)

Website design has a secret – it’s part art, but also part science. Shapes, patterns and colors are important to a designer, but so are layouts, hierarchies and organization. It’s not always intuitive, which is why it can feel overwhelming to create a new website design from the ground up. Take, for instance, one of the earliest steps in the process, making a wireframe. This visual guide is a no-frills blueprint of every major page on a website or mobile app. Design, color schemes, typography, copy, all of that comes later. Pumped to evaluate your first wireframe? Here are some […]

August 21, 2013

It’s Okay If Someone on Twitter Hates You

Twitter can be a lot like high school. One day you’re popular, getting retweets and mentions left and right, and the next you’re out in the cold, fumbling with a stagnant Twitter campaign that isn’t working. There are occasions when your haters are unnecessarily spiteful or rude, and it makes you wonder— Is this Twitter thing even worth it? Don’t worry, just keep doing what you’re doing. As the saying goes, haters gonna hate. You can’t let a tiny group of users dissuade you from sharing your point-of-view. From now on, whenever you feel frustrated or offended, remember the following […]

June 21, 2013