Articles by: Jeremy Tunnell

Strategy

Search Engine Optimization (SEO) Basics

Pagerank  (PR) is what Google uses to decide whether your site appears in search results for a given query, and in what order. The ranking is on a 1 to 10 logarithmic scale, which means that each increase in page rank is 10 times more difficult than the previous one. The pagerank score itself is constructed by hundreds, or even thousands, of different criteria that is generally broken down into three categories: page and site structure, keyword optimization (copywriting and content), and online reputation (link building). SITE AND PAGE STRUCTURE Site and page structure is important, but it really boils […]

June 7, 2012
Strategy

Search Engine Optimization (SEO) Basics

Search Engine Optimization [SEO]: it sounds both mysterious and unseemly, and from time to time, we run across an SEO practitioner hawking his secret sauce. Promises of top ranking overnight sound too good to be true. It isn’t surprising that many small businesses and organizations place SEO low on the priority list, but this is a mistake. The truth is, SEO is simply the process of making your content easy to find. It isn’t mysterious. It isn’t shady. And it has real benefits for your organization. Some of the benefits of SEO traffic: It is not only targeted, but represents […]

April 17, 2012