The Pixel Questionnaire: Astrid Limal


Category: Strategy


Our Chief Panda Officer, always near the genesis of an inspired idea (or cocktail), often recalls Marcel Proust’s wit for answering Victorian parlor game questions. Pixel has traveled far from the salons of Paris, but her interest remains piqued in which questions truly reflect a person’s character. Packing just the right amount of punch, NJI created The Pixel Questionnaire to give a glimpse into the inner workings of some of our most intriguing minds.

First to climb to the top of the trapeze is our London Managing Director Astrid Limal.

What is something you get wrong every time you try?

Surfing. Still going though… surely I’ll get it right one day!

If a movie were made about your career, what would be the title?

The Challenge

Garden gnomes, what do you think?

Yes to gold ones

If you had a superpower?


What is your spirit animal?

A polar bear

You’ve been given an elephant, what do you do?

I put it in the garden and make sure he hasn’t been in the fridge

On what occasions do you lie?

When I’ve been shopping

What would you do if you got stuck in an elevator?

I’d sit down and figure out how to hold my bladder

If not yourself, who would you be?

The first (wo)man on the moon

What is your favourite drink?

Aperol Spritz

What’s the greatest length you’ve gone to for a client?

Flew with two flat screen TVs as my luggage to get them back to the UK from Morocco.

If you could go back in time, where would you go?

1920s for the fashion and the parties.

What one object do you take with you on a desert island (you have water and food)?

A harpoon for practical reasons, although I’d wish I took my illustration kit.

What was the last gift you got someone?

A book

What is your most unusual talent?

Whistling with grass

If you could breed two animals together, what would they be?

A crocodile and a parrot: colourful with a tough skin

If you could eat one food for the rest of your life, what would it be?

Beef Pho, no hesitation.

Do you have any superstitions?

Walking under ladders, black cats crossing the road in front of me and breaking a mirror.

What is something you hate but wish you loved?

People chewing gum with their mouth open – travelling would be much easier.

Who would you like to sit next to on a 10 hour flight?

Michelle Obama

If you joined the circus, what would your circus act be?

Trapeze artist

If you could jump into a pool of something, what would it be?

Marshmallow Fluff

If you could talk to one species of animals, which one would it be?


Who inspires you?

Alexandria Ocasio-Cortez, Sara Blakely (creator of Spanx) & Simone de Beauvoir

If NJI were a television show or movie, what would it be?

Ocean’s Eleven

Who will Pixel interview next? The subject is yet to be revealed, but your patience will be rewarded. She always has the most unexpected ideas.

fortune favors

the bold

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