The Pixel Questionnaire: Jamal Giddens


Category: Strategy


Our Chief Panda Officer, always near the genesis of an inspired idea (or cocktail), often recalls Marcel Proust’s wit for answering Victorian parlor game questions. Pixel has traveled far from the salons of Paris, but her interest remains piqued in which questions truly reflect a person’s character. Packing just the right amount of punch, NJI created The Pixel Questionnaire to give a glimpse into the inner workings of some of our most intriguing minds.

We asked Pixel to invite Michael Jordan and President Obama to grab a slice and a cold Stella Artois at Vito & Nick’s in Chicago with Project Manager Jamal Giddens. She says she’s working on the details, but in the meantime he generously agreed to sit down with our CPO over a delicious bowl of Pad Thai to discuss the finer points of fire juggling and what keeps the Washington, D.C. based strategist pushing forward every day.

What is your spirit animal?

Tortoise..they are inquisitive, and have personality. Slow and steady wins the race.

If you had a superpower?

The ability to fly..who really wants to pay for flights?

What is your most unusual talent?

Drinking without getting hangovers.

On what occasions do you lie?

When I tell myself I’m going to read a new book.

If not yourself, who would you be?

The person who cures cancer.

If you could jump into a pool of something, what would it be?

Queso, from Don Taco in Alexandria, VA. It is so good!

If you could breed two animals together, what would they be?

A bird and a fish, the ultimate animal to roam land, sea and air.

What would you do if you got stuck in an elevator?

Think about the first meal I would eat when I get out.

What is your favorite drink?

An ice cold Stella Artios.

If a movie were made about your career, what would be the title?

Training Day, because everyday is a day to learn more.

You’ve been given an elephant. What do you do?

Find a way to acquire another elephant so he or she has a friend.

If you could eat one food for the rest of your life, what would it be?

Thai food. I mean who doesn’t love a good Pad Thai?

Your most treasured possession?

My dog, Remy!

What’s the greatest length you’ve gone to for a client?

Pulled an all nighter and survived off of 5 cups of coffee to prepare for a presentation on 12 hours notice.

Do you have any superstitions?


If you could go back in time, where would you go?

I would go to Game 6 of the NBA Finals, in 1998 to watch Michael Jordan get his 6th ring!

What is something you hate but wish you loved?

Eggs Benedict, it always look so good at brunch but I can never get behind the idea of a runny egg.

Garden gnomes — what do you think?

I don’t know what to think about them.

If you joined the circus, what would your circus act be?

Juggling a soccer ball that’s on fire.

What one object do you take with you on a desert island (you have water and food already)?

A luxurious tent.

Who inspires you?

Eliud Kipchoge, as a runner, he makes it look a bit too easy.

What is something you get wrong every time you try?

Attempting to guess what my girlfriend wants to eat.

Who would you like to sit next to on a 10 hour flight?

Barack Obama

What was the last gift you got someone?

I gifted my niece a unicorn that “grows” from within an egg.

If you could talk to one species of animals, which one would it be?

Golden Retriever, I would love to know what my dog is thinking when he looks at me with a tilted head.

If NJI were a television show or movie, what would it be?

Black Mirror, because we always push the boundaries of what’s possible!

Who will Pixel interview next? The subject is yet to be revealed, but your patience will be rewarded. She always has the most unexpected ideas.

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