Top Halloween Costumes According to Google

Brea MacIsaac

Category: Strategy


Well, Sandy may have knocked out our power and flooded a few cities, but Halloween is here and there’s nothing to lift the spirits like some trick or treats. NJI has always had a penchant for Halloween and this year we were curious to know what was at the top of everyone’s costume idea list. With that in mind, and knowing that Google has all the answers these days, we decided to do a little research using Google Search Insights to see if we could accurately predict which costumes would be most popular this Halloween. Based on Google searches during the months of September and October, here’s NJI’s prediction for the ten most popular Halloween costumes you’ll see tonight:



We apologize if you’ve had your stuffed teacup pig, curly blonde wig, sparkly pink tutu and “Miss Ultimate Grand Supreme” sash ready to go for a month now, thinking that you would be the sole Honey Boo Boo at your chosen Halloween party, but it’s not too late to switch it up before the evening’s festivities.

*The percentage indicates interest in the costume compared to overall searches in the Costumes category

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