What We’re Following: Design, Brand Marketing, Web Development

Andrew Fimka

Category: Strategy

05.01.2017

DESIGN

These Creative Photos Use Optical Illusions to Promote Pet Adoption
Via PetaPixel

Photographer Amol Jadhav and art director/retoucher Pranav Bhide recently created something awesome for World For All Animal Care And Adoptions in Mumbai. Using creative lighting and framing, they created a set of optical illusion portraits that each contain two images in one.

The photography here is a great use of creative expression coupled with purposeful advocacy (delivering World For All’s important message about pet adoption). These silhouettes engage the viewer by conveying the universal and intimate relationships that develop when welcoming a pet into your home and family.

BRAND MARKETING

As Facebook Grows, Brands Say It’s Gotten More Complicated to Work With
Via Digiday

With 5 million advertisers, Facebook is as important to advertisers as ever. But as the platform’s grown, so have brands’ complaints about it — and demands for more control.

Facebook advertising is no doubt an important tool in creating and maintaining an effective brand presence online. But as organizations look to scale their advertising strategies up or down, it is equally important that the platform provide the right balance of backend control to empower users, with more direct one on one assistance to ensure ad campaigns are executed in a manner that provides maximum ROI.

WEB DEVELOPMENT

DrupalCon Baltimore
Via Drupal

Among the 3,271 attendees of DrupalCon Baltimore last week, was a contingent of NJI Media Developers, led by department head Dave Tate. The annual gathering proved yet again to be a fantastic opportunity to contribute and learn from one of the largest open source communities in the world.

We ensured that our ace development team broke out their best hoodies for the event and came back to the office with the prerequisite amount of swag! Great work guys.

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