What We’re Following: Content Marketing, Advertising, Social Media Strategy

Content Marketing 

Is It Time To Get More Aggressive With Your Content Marketing?
Via PR Daily

Content marketing is one of the most overlooked aspects of business today. Companies may have a marketing strategy, but they aren’t aware of how important segmented content management is in a fully immersive online marketplace. Here are 7 signs that will help show you if your current content efforts need a fix.

Analytics not adding up? Social media silent? Content marketing could be the reason. Your marketing plan should include diverse content types—consistent blogging, guest-contributed content, video—but simply creating this content and putting it online isn’t enough. Here are some signs that your content marketing needs a more aggressive approach.

Advertising 

Why Brands and Agencies Are Preparing for the Era of 6-Second Ads
Via AdWeek

The way we produce, distribute, and watch video advertisements has gone endured various changes the past few years, and the next phenomenon is here. 6-second video reels are catered towards the younger, upcoming generations, fully integrated in social media. Google, Facebook, and Fox are preparing for this new era of video. Make sure you are too.

6-second videos are here, and here to stay (at least until the next fad). Formulated with the purpose of reaching a younger audience, these short advertisements are creating innovative ways to push content distribution and versatility. More importantly, this wave of 6-second ads will lead to a new wave of video trends across multiple industries.

Social Media Strategy 

Before you say yes to your video strategy, ask these 3 questions
Via AdWeek

Video is on its way to becoming the mobile traffic driver of the marketing future.  While this is a common fact for most advertisers, more savvy marketers are looking to see if 3 fundamental questions may be answered about your video strategy. Knowing the answers to these questions will be crucial in building the future of your brand, and making sure it stands for something.

Ask yourself the hard questions about your video strategy early on, as it is the driving force of content marketing for any entity. When you are trying to decide between quality vs. scale, transparency, and your mobile mindset, you must keep in mind that there is no right answer. You need to build demand and preference for you brand and have a real reason to exist. Consumers will push change year after year, and as a company you must be ready for anything.