What We’re Following: Social Media Strategy, Design

Jonah Van Why

Category: Strategy


Social Media Strategy

YouTube Introduces Responsive Video

What works in terms of successful technology is always changing, and YouTube is evidence of that. The video sharing platform just announced multiple updates for its site experience and is now including responsive videos for their mobile audience. This means a more fluid viewing experience for customers.

YouTube just announced multiple new updates to the site experience at VidCon, including responsive videos. Good news: the YouTube mobile app will now display videos filmed in vertical, square, 16:9, and 4:3 formats without the standard letterboxing.

Although this update is seeing a few critics online, it’s a clear sign that YouTube is becoming in tune with the way users consume video on mobile.

What’s the Ideal Length for Social Media Web Content?
Via Marketing Insider Group

It’s no secret that nearly all of us live on-the-go lifestyles. This pace of lifestyle has impacted the way the public interacts with their favorite news outlets, videos, and social media. Here are some tips on how to optimize your media outlets and to keep helping people enjoy the content they crave.

What’s the optimal length for your tweet, Facebook post, or blog headline? What will actually get people to click through and engage with your content?

A while ago two social media tools SumAll and Buffer partnered together and looked into this, and what they found about the ideal lengths for online medias could change the way you create content.


Using Contrast in Graphic Design and Page Layout
Via ThoughtCo.

As much as some fashion designers try and make it happen, blue and orange just don’t go together. They’re polar opposites that make each other stand out. But what about using this contrasting factor to make beautiful, quality messages? By utilizing contrast to their advantage, firms can direct a reader where to look, how to feel, and stay engaged.

Polarize with size, value, color, and type.

Contrast adds interest to the page and provides a means of emphasizing what is important or directing the reader’s eye. On a page without contrast, the reader doesn’t know where to look first or what is significant. However, contrast can be overdone as well. Make sure to choose carefully.


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