What We’re Following: Website Optimization, Social Media Strategy

Erin Bergmeister

Category: Strategy


Website Optimization

What the Internet’s Best Pages can Teach us About Brands
Via Contently

What About Us?  Companies across the world are telling inspiring stories about their skillsets and providing useful information about the work they do. So, why are the ever important ‘About Us’ pages not feeling the same sort of love? Prophet’s Content Strategy Manager Mat Zucker gives a formulated breakdown as to why the ‘About Us’ page is important, and provides examples of industry leaders who are telling their story the right way.

If your homepage makes the first impression, signaling what’s new and important about your company,  ‘About Us’ is the second date. It helps visitors understand more about a brand’s mission and purpose, which customers, prospects, and job-seekers all crave.

Pretty Pixels V. Functional Design
Via UXDesign

Websites have become flashy, outlandish and hard to navigate. Remember the days when great design complimented a website’s main use? Those are the practices that corporations should seek to get back to. Petar Stojakovic, Design Director at FiftySeven, describes his qualms with current website design practices and why functionality must lead future online design.

Just as Louis Sullivan said, form follows function.

Design without purpose is being produced left and right. It’s all about the pretty pixels that sell a product without investing any time in solving an issue the user might be facing.

Social Media Strategy

3 Ways to Incorporate Video Into Your Everyday Content
Via Twitter Business

People need people. That’s why being connected through video can help an individual stay informed about what’s happening throughout the world.. Twitter, a key player in spreading content from breaking news to shrimp alfredo tutorials, examines how to get the most relevant media to you and how to utilize the platform in the best way possible.

The average twitter user’s attention/needs shift throughout the day and in turn so does the content they are looking to consume. Learn how you to use video to effectively engage your audience from time they wake up, until they head back to bed.

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