What We’re Following: Advertising, Digital Strategy, Social Media

Jonah Van Why

Category: Strategy

05.23.2017

ADVERTISING

Capture, Then Captivate: the Science and Magic Behind Video Ads That Connect
Via AdWeek

With unparalleled access to video, consumers are watching more than ever before. This presents the opportunity to market not just more meaningfully, but more precisely.

Today, consumers are engaging with video more than ever. Roughly 50% of all network traffic today is driven directly from video. What’s more, 18-49 year olds are visiting YouTube mobile more than any TV network. All this is to say that if you’re willing to put in the work, there are unparalleled opportunities to cater directly to specific individuals in your target demographic.

STRATEGY

Creativity Will be the Source of Our Next Industrial Revolution, Not Machines
Via Quartz

Growth throughout the world has happened in stages. From the industrial through the technological revolutions, we’re constantly seeking ways to innovate into a new stage. So, what revolution is next? Not a robotic revolution, but a creative one.

When we seek to understand how those around us work and collaborate most effectively, we are putting their best interests first. This way of thinking can create an environment that lends itself to enhanced personal well being. From there, the opportunity to foster creative thought, and thus a creative environment, is much more attainable.

DIGITAL MEDIA

Instagram Tests Location Stories
Via TechCrunch

Instagram continues to seek subtle ways to enhance their platform. Their most recent addition, named Location Stories, was tested at TechCrunch’s Disrupt NYC Conference. The new feature will allow users to visit business or brand Instagram pages and slideshows of posts tagging each relevant location.

Unlike some of Instagram’s recent moves, Location Stories is Instagram creating something
Snapchat doesn’t currently have. If Instagram chooses to allow brands to buy Ad space within Location Stories, it has the potential to drive revenue in the long run.

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