Website Redesign

A systematic digital transformation for the American Association of Pharmaceutical Colleges (AACP).

View Project

Project Brief

As AACP completed a brand update and embarked on the implementation of a multi-year Strategic Plan, they tasked NJI with reorganizing their wide breadth of content and the development of a new flagship website that is intuitive, engaging and ready for the future.

Our Approach

The American Association of Colleges of Pharmacy membership spearheads many committees and councils tackling industry challenges, events and communications. Years of adjustments and sectional reorganizations by AACP and associated groups had left valuable content truncated, buried and out of place.

We began with a full inventory of site assets alongside detailed exploration of the association's diverse stakeholder structure. That research was used to develop a compact information architecture built on primary and secondary taxonomic levels. A modular home page and landing page design structure complemented our architecture by allowing AACP to highlight content at the category or document level, updating selections as needed via the site CMS, and presenting intuitive pages for news and experienced users alike.

Behind the public site, we also created a members-only structure, much of it devoted to empowering these internal groups with tailored tools and information.

Digital advertising tools were integrated directly into the back end of the website, allowing AACP to monetize their new site architecture and ensure that UI/UX, content and SEO commitment from the organization could maximize their return on investment.

More Case Studies