C-SPAN:

Road Ready Bus-Tour App

THE BRIEF

As the centerpiece of C-SPAN's "next-level" Bus Program and its 25th anniversary tour to all 50 states, NJI created a mobile learning experience to explore US history and government, offer schools a virtual classroom and curate extensive selections from its media archives.

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CELEBRATING 25 YEARS

Bringing US History Across America

kid-friendly

gamified

crafted with rapid-response

NAVIGATING A NEW BRAND ACROSS MARKETS

One key objective of the project was engaging younger visitors on the stereotypically dry topic of government. A lively palette, gamification and rapid-response screen actions combine for a UX that parallels apps kids use every day.

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DRIVEN TO SUCCEED

NJI's app design was so well received that it ultimately inspired replacement graphics for the bus wrap and interior design.

fortune favors

the bold

We collaborate with tenacious organizations and ambitious people.




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