As the centerpiece of C-SPAN's "next-level" Bus Program and its 25th anniversary tour to all 50 states, NJI created a mobile learning experience to explore US history and government, offer schools a virtual classroom and curate extensive selections from its media archives.
CELEBRATING 25 YEARS
Bringing US History Across America
crafted with rapid-response
NAVIGATING A NEW BRAND ACROSS MARKETS
One key objective of the project was engaging younger visitors on the stereotypically dry topic of government. A lively palette, gamification and rapid-response screen actions combine for a UX that parallels apps kids use every day.
DRIVEN TO SUCCEED
NJI's app design was so well received that it ultimately inspired replacement graphics for the bus wrap and interior design.
We collaborate with tenacious organizations and ambitious people.