Creatively, the imagery and language from Jolt Cola’s original debut in 1985 inspired the visual concepts, tone, and engagement experiences NJI created for the brand across social channels, the brand website, and targeted advertising. Executing a three-phased approach to relaunching the brand, NJI focused on:
• Driving pre-launch awareness and demand
• Elevating the brand story and unique distribution plan
• Celebrating the brand’s triumphant return to market
With authentic engagement with Jolt Cola fans across social channels and knowledgeable engagements with targeted media playing a key role within each phase.