PRECISE POSITIONING
Smart design supports a go-to-market strategy
As Ventec Life Systems prepared to go to market with a breakthrough medical device, it engaged NJI Media to create a suite of print and digital sales tools. The innovative device combines five respiratory therapies — ventilator, nebulizer, cough assist, oxygen concentrator and suction (VOCSN) — into a single unit, dramatically improving users’ quality of life. Our goal was to educate patients, caregivers and medical professionals about the device’s benefits.
OUR APPROACH
For Medical Intervention
Clear
Compelling
Sophisticated
OUR PROCESS
Our team worked closely with Ventec to learn the medical interventions and technical specifications. By understanding the landscape of devices typically required for these therapies, we could effectively demonstrate the extent of Ventec’s breakthrough.
The medical-device field is both crowded and competitive. To distinguish the VOCSN effectively, we focused our design on vibrant imagery, custom illustrations and custom animations highlighting key details. Once we established core messaging and visuals, we adapted these across print and digital assets.
CUSTOM ANIMATIONS
The medical-device field is both crowded and competitive. To distinguish the VOCSN effectively, we focused our design on vibrant imagery, custom illustrations and custom animations highlighting key details. Once we established core messaging and visuals, we adapted these across print and digital assets.
THE RESULTS
NJI designed and built a tablet-based app that distills complex data into a presentation as streamlined and elegant as the product itself. The app works seamlessly, conveys information flawlessly and elevates Ventec’s branding to match the device’s advanced, yet approachable user experience. We complemented text and graphics with a virtual demonstration video for sales reps’ field use.
Ventec took its new product to market with sophisticated, easy-to-use sales tools, making it simple for staff to convey the benefits of the VOCSN device to key audiences.
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