Ventec:

Setting the Stage for a Breakthrough Medical Device

PRECISE POSITIONING

Smart design supports a go-to-market strategy

As Ventec Life Systems prepared to go to market with a breakthrough medical device, it engaged NJI Media to create a suite of print and digital sales tools. The innovative device combines five respiratory therapies — ventilator, nebulizer, cough assist, oxygen concentrator and suction (VOCSN) — into a single unit, dramatically improving users’ quality of life. Our goal was to educate patients, caregivers and medical professionals about the device’s benefits.

nji-casestudy-venteclifesystems-tabletapp-flexigallery1-940x407
nji-casestudy-venteclifesystems-tabletapp-product-1062x642

OUR APPROACH

For Medical Intervention

Clear

Compelling

Sophisticated

OUR PROCESS

Our team worked closely with Ventec to learn the medical interventions and technical specifications. By understanding the landscape of devices typically required for these therapies, we could effectively demonstrate the extent of Ventec’s breakthrough.

The medical-device field is both crowded and competitive. To distinguish the VOCSN effectively, we focused our design on vibrant imagery, custom illustrations and custom animations highlighting key details. Once we established core messaging and visuals, we adapted these across print and digital assets.

nji-casestudy-venteclifesystems-tabletapp-flexigallery3-940x407
nji-casestudy-venteclifesystems-tabletapp-flexigallery2-940x407

CUSTOM ANIMATIONS

The medical-device field is both crowded and competitive. To distinguish the VOCSN effectively, we focused our design on vibrant imagery, custom illustrations and custom animations highlighting key details. Once we established core messaging and visuals, we adapted these across print and digital assets.

THE RESULTS

NJI designed and built a tablet-based app that distills complex data into a presentation as streamlined and elegant as the product itself. The app works seamlessly, conveys information flawlessly and elevates Ventec’s branding to match the device’s advanced, yet approachable user experience. We complemented text and graphics with a virtual demonstration video for sales reps’ field use.

Ventec took its new product to market with sophisticated, easy-to-use sales tools, making it simple for staff to convey the benefits of the VOCSN device to key audiences.

At a glance:

drag
5 in 1
Respiratory Therapy Device
3
Related Audiences
20+
Custom Animations
8
Digital Sales Tool Options
1
App-Based Sales Platform

fortune favors

the bold

We collaborate with tenacious organizations and ambitious people.




    We use cookies on this site to enhance your user experience. By clicking accept you agree to our privacy policy.