IDENTIFYING AND PRESENTING
key messages and critical communication tools
Amid the COVID-19 pandemic, NJI Media built a rapid-response digital media kit showcasing a Ventec Life Systems/General Motors partnership to scale up production of critical care ventilators. As the pandemic triggered a global backorder of lifesaving equipment, the partnership combined Ventec’s respiratory care expertise with GM’s manufacturing might to produce thousands of ventilators — quickly.
Make accurate, fact-based information readily available.
Speed was of the essence, for both the partnership and our team. Our task was to produce a website delivering up-to-date information and resources for the media, government, and public. With the first ventilators scheduled to roll off the assembly line in less than a week, we conducted a thorough, yet concise, discovery process to identify key messages and critical communication tools.
Our goal was to spotlight progress as the companies responded to a global crisis. We organized the site to highlight key facts and updates in multiple ways, including timelines, news, quotes, and a media kit.
Time constraints made it critical that we employ modular, easy-to-replicate elements. To that end, our technical team utilized Oxygen Builder for WordPress. With the media in mind, we provided efficient access to images and b-roll, ensuring these users could easily source and download timely footage, photos, and captions. Throughout the process, our creative and technical teams collaborated to simultaneously design, layout, build, and refine the site.
Within a matter of days, the site went live: an engaging, interactive, and informative resource highlighting a unique, lifesaving partnership.
At a glance:
We collaborate with tenacious organizations and ambitious people.