Hilton opened their doors in their 100th country, and they invited NJI to help commemorate this accomplishment.
WWF and NJI designed and developed many story-telling interactives to illustrate the dangers of illegal fishing.View Project
WWF had a similar story running in their print magazine, and wanted a fresh approach for presenting the content digitally. NJI started by researching references from other cause related stories and presented a few options. Landing on a linear illustrated narrative to wireframe out!
NJI got to work, working with WWF to identify key messaging to concisely communicate the touchstones of illegal fishing. We reworked the facts and language down into overarching concepts and scenes that would ultimately create the foundations of this experience.
Our design team illustrated every design asset – starting in pencil then into SVGs with their trusty Waycom tablets. Working with the development team on every step to make sure the animation would be scaleable and not too heavy on the page – they creating multiple layers to give the ability to animate each stage of the fishing-to-consumer process.These were prepared toward the goal of animation by the interactive team using a unique development solution: employing Scalable Vector Graphics (SVG). SVGs are an XML-based vector image format, and as their name suggests, they can scale to any size and not lose a bit of their resolution, so the experience translates well to mobile and tablet views. In theory, something like this could also be optimized for wearable tech.
Following the Bait to Plate project, NJI Media partnered with WWF to produce digital experiences to educate visitors on the Rio Grande, Rhinos and Bison.
Almost equally important to helping endangered species is the preservation of the environment, which was the focus of the RioGrande/RioBravo experience. NJI partnered with WWF to both explain the water shortage problem and the solution for the future of the region. A unique solution to develop, as the water in the region is already 150% allocated with implications on both banks of the river that borders Texas and Chihuahua region of Northern Mexico.
WWF came to NJI to create a central resource for information about the different endangered Rhino species that still exist today. The rarest being the Javan Rhino in Indonesia. Working with WWF's amazing photography to create a solution within the existing WWF framework.
You heard it here second, the Bison of the Northern Great Plains are having a comeback. The Bison are not your average large mammal, but also serve as eco-achitects within the NGP. The experience walks us through the different ways the Bison foster the wealth of species within the NGP and furthering the message to support Bison protection.
WWFs site is completely responsive, and a 80% mobile viewership, the Bait to Plate experience had to be designed for mobile first. Using SVGs allowed us to do this perfectly without suffering any resolution loss. To fit within the custom Ruby on Rails CMS we created everything locally then worked with the interactive team to host all the SVGs.
The subtle animation, deep sea hues and simplified illustration make it easier for audiences to focus on this online experience amidst the noise of the web. The ability to restart each SVG animation by clicking back and forward in this adventure gives just enough control and interaction to the audience to establish an experience worth clicking through to the end. We recommend you visit the experience to find out more.