World Wildlife Fund:

World Wildlife Fund Interactives

The World Wildlife Fund (WWF), a leading wildlife and endangered species conservation organization, turned to NJI Media to produce several interactives for its website. The goal was to complement reports, articles, and other assets with rich digital experiences that advance key initiatives.

Fishing ships on an animated ocean pinging satellites with the caption, "We need a system to trace seafood to from bait to plate; we can prove the legal origin of our seafood by requiring catch documentation, using new technology to monitor fishing and implementing a traceability system that tracks seafood along the supply chain."

project brief

Our first project focused on the issues of illegal fishing and overfishing of the world’s oceans. After working with WWF to identify messaging points, we fleshed out concepts and scenes that would serve as foundations for the interactive experience.

A screenshot of a WWF webpage detailing water scarcity in the Chihuahuan desert displayed on a iPad

our approach

Blended artistry and science to tell powerful stories that support WWF’s mission


Vector Graphics


Our design team illustrated every asset and collaborated with developers to ensure animations would translate effectively online. Multiple layers allowed us to animate each stage of the fishing-to-consumer process, while scalable vector graphics delivered optimal resolution. With a fully responsive site, and WWF’s mobile viewership at 80 percent, we designed for mobile-first. Our goal was to deliver an exceptional user experience in every aspect, on any device.

From a visual perspective, we used subtle animations, deep sea hues, and simplified illustrations to engage users’ focus.

An animated and colored graphic on the WWF detailing Black Rhino statistics
Branded WWF website materials for the From Bait to Plate campaign
A rotating header for the WWF website

After this project, NJI Media partnered with WWF to produce digital interactives about water shortages in the Rio Grande/Rio Bravo region, endangered rhinoceros species, and the bison’s significance to the Northern Great Plains. Each feature blends artistry and science to tell powerful stories that support WWF’s mission.

fortune favors

the bold

We collaborate with tenacious organizations and ambitious people.

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