Bringing Global Awareness to World Toilet Day

Josh Shultz January 15, 2020

Today, 4.2 billion people live without safely managed sanitation. World Toilet Day, celebrated on 19th November every year, is about inspiring action to tackle the global sanitation crisis and help achieve the UN’s Sustainable Development Goal (SDG) to provide sanitation for all by 2030. 

DefeatDD and their parent organization PATH approached NJI to build greater brand awareness around “World Toilet Day.” The goal was a campaign that would both educate and activate global advocates through a unique landing page and shareable digital assets – spreading the message that whoever you are, wherever you are, sanitation is your human right.

Below are a few of the digital assets created by our team.

Once our design team put their finishing touches on the creative, it was time to show it off. Our development team created a custom landing page on DefeatDD’s website. The new page included a new social feature, which allows visitors to select creative to share directly to their social media profiles. This aspect proved key to increasing engagement and views among the target audience.


Previous Article

NJI Media Marks New Year with London Office Opening

Expansion into the diverse European and MENA markets signals growth and opportunity for Washington, D.C.-based creative agency ALEXANDRIA, VA. — NJI Media, an award-winning, full-service creative agency announced today the opening of a new London office to strengthen the company’s creative and digital support in the United Kingdom, Europe, and Middle East.  “The decision to expand into Europe was a logical step in our business growth strategy,” said Nathan Imperiale, CEO, NJI Media. “We have tapped into an immense talent pool in London, bolstering our creative and strategic communications teams. As we prepare for further expansion, these new resources will […]

January 10, 2020