Keep It Weird


Category: Strategy


Inc. magazine offers a perspective today that may be awash among companies that adopt their competitor’s style. Never do this. It makes you lame.

There are some brands that already get it. Marshall’s turned its limited, unpredictable inventory into a treasure hunt. Southwest made peanuts a celebration of savings and an inspiration for a nutty culture. Ikea made Swedish meatballs part of the furniture shopping experience. The city of Austin was smart enough to realize that becoming commoditized would zap the soul out of the city. “Keep Austin Weird” was a slogan adopted, lest they forget (and the inspiration for the title of this article).

I show up to parties and dance silently – people remember me. What can your brand do to stay way out in left field? Get some inspiration reading the rest of the Inc. article at this link. Let me know what you come up with. I’ll be right here, keeping Alexandria weird until it’s time for my annual retreat to a little festival some call “Burning Man.”


Photo by Flickr user k_tjaaa

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