Seven Sins of Email Marketing

Nathan Imperiale

Category: Strategy


According to the latest market research, the top two ways to deliver information on the internet involve: 1) cat-related websites and 2) thought-provoking email campaigns.

Since nobody here at NJI Media is a known feline expert, we’ll speak to the latter.

Over the past several years, our team of digital sherpas and design experts have researched, tracked and helped create thousands of email campaigns. We know what works, but more importantly, we know what doesn’t work.

To give you the best possible rate of success, NJI Media has made a list of the seven most common sins committed by email marketers.

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