Social Media Landscape Reports

Nathan Imperiale

Category: Strategy


NJI Media has produced a series of in-depth social media landscape reports for several of our clients – most recently for the digital media team at Citigroup. These reports include a full analysis of the client’s presence in the social media space, along with sentiment reports as compared to their major competitors. To go one step further and stay ahead of the pack, it’s important to constantly learn from competitor’s successes and failures and move swiftly to engage a wider audience in unique, lasting ways.

With a 14 percent jump in Internet users in the past year, making a serious play in the social media space is a must. The social networking playground grows increasingly crowded every day, and the competition to gain your audience’s attention has become that much more difficult. Implementing a comprehensive game plan and constantly monitoring your organization’s social network space, along with your competitors, will help clients succeed.

Landscape reports have proven to be a critical first step before beginning any new online initiative. By using advanced social media monitoring software, our seasoned team of digital strategists help our clients better leverage online opportunities.

Landscape reports also examine the best social media platforms for marketing corporate social responsibility efforts. At the end of each analysis we’re able to identify driving lanes that will help our clients successfully navigate the social media space.

If you’re interested in learning more about our custom digital media reports, email Nathan Imperiale at

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