The 2014 March Madness Media Scouting Report

Jeffrey Hubbard

Category: Strategy



Who will rule social media in 2014? Will the powerhouse programs like Facebook maintain dominance or will Pinterest be this year’s Cinderella story? To help make sense of the social media madness, we conducted a scouting report to help you understand the landscape and place smart bets.

Platform: Twitter
Born: March 21, 2006
Users: 250 Million Active Users
Strength: Giving people the bottom line for the past eight years in 140 characters or less.
Weakness: Between following the Fake Jesus Christ, Rob Ford and every member of the One Direction, it’s hard to keep up with actual news via Twitter.
Power User: Conan O’Brien

Platform: LinkedIn
Born: May 5, 2003
Users: 277 Million Profiles
Strength: Still the number one way for disgruntled employees to kill time and look for jobs while at work.
Weakness: No, I don’t want to get coffee with you. I don’t care if we have a shared connection three times removed.
Power User: Richard Branson

Platform: Facebook
Born: February 4, 2004
Users: Over 1 Billion
Strength: Everyone and their mom is on Facebook.
Weakness: Your mom is on Facebook.
Power User: George Takei

Platform: Pinterest
Born: March 2010
Users: 70 Million
Strength: You now understand what “Feng Shui” and “Chi” mean when redecorating.
Weakness: You might as well own stock in Ikea. Your credit cards are maxed out. You started 16 hobbies in 2013.
Power User: Your Mother

Platform: Instagram
Born: October 6, 2010
Users: 150 Million
Strength: You’re a modern day Ansel Adams with one tap filters and effects.
Weakness: Regardless of filter, nobody cares what you ate for dinner. #truthgram
Power User: Kim Kardashian

Platform: Google+
Born: June 28, 2011
Users: 540 Million
Strength: Yet again, Google found a new way to keep track of your movements.
Weakness: Google built an internal social networking site for its employees and accidentally made it public. Not many have noticed.
Power User: Google Employees

Platform: YouTube
Born: February 14, 2005
Users: 1 Billion…a month
Strength: Good place to go if you’re curious about things like “music videos” “twerking” and “How do I install Bluetooth in my car?”
Weakness: Everything is on YouTube. Everything.
Power User: “Music”

Platform: Vine
Born: January 24, 2013
Users: 13 Million
Strength: You don’t always have time for a YouTube video.
Weakness: You’re creating a permanent snapshot of the most boring moments in your life and sharing it with everyone.
Power User: Nash Grier [We are shocked too.]

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