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TAKING ADVANTAGE OF … OUR OWN BRAINS?
In the battle for “hearts and minds,” science has provided communicators the roadmap needed to engage audiences via data and create content experiences that are memorable and have durable resonance. Data visualization is playing an increasingly important role in the representation of information. Read almost any news article and you are likely to come across a chart, graph, image, map, or infographic supplying you with supporting knowledge. These analytical-based data visualizations serve a significant purpose: they translate abstract data into concrete, meaningful information that readers can quickly interpret. HOW IT WORKS Data visualization is literal eye candy for your […]