Brea MacIsaac
Category: Strategy
06.10.2013
It’s been five months since Vine launched, and the Android version was announced just last week, but marketers and organizations are still wondering what to do with it. There are few branding best practices, and novel uses of the app are still emerging.
To get a better idea of what works and what doesn’t on Vine, we took a look at the brands making the most waves on the platform. Using these examples, we were able to pick out a few practices that separated the best from the rest.
Read our full report on Vine, and see our top tips below.
What is Vine?
Acquired by Twitter in October 2012 and launched in January 2013, Vine is a video-sharing mobile app and the most recent addition to social media marketers’ toolboxes. Similar to the way Instagram made basic photo editing accessible to the masses, Vine’s user interface is simple.
Vine clips have a maximum length of six seconds and can be viewed in Web browsers as well as Vine’s mobile app. This creates a low-commitment medium where a long attention span is not needed (or rewarded).
How do I use Vine?
Once you have the app on your iPhone or Android device, use your email address or Twitter profile to register a username. Creating and sharing a Vine is straightforward — tapping and holding the screen control recording, and completed Vines can instantly be embedded into Tweets. Keep in mind that video should be vertical, and that once you’ve recorded, you cannot go back and edit parts out.
Should my organization be on Vine?
While some are still looking for the right recipe, a handful of organizations have ventured out on Vine and had great results. Read the NJI Media report for a more in-depth discussion about Vine and where branding opportunities lie.
