Totes Amazeballs: is it a dream cereal – a combination of Rocky Road cake, Coco Pops Rocks, marshmallows, shortbread pieces and raisins – or dream online social media strategy?
What about both?
Kellogg’s in the United Kingdom recently released one edition of Totes Amazeballs cereal in response to prolific Tweeter and musician Tim Burgess’s tweet. Merely suggesting a cereal named after the slangy phrase in one tweet, Burgess was shocked when Kellogg’s went the extra mile and made the man his cereal.
As global companies navigate the sometimes choppy waters of social media, certain organizations flail [McDonald’s “stories” comes to mind], where others, like Kellogg’s, get it right. Attention to consumers coupled with a playful, down-to-earth attitude can reap high reward.