All the Sugar and Twice the Caffeine

Jolt Cola burst onto the scene in 1985 proudly proclaiming their secret recipe, “all the sugar and twice the caffeine.” Fueled by loyal fans demand to “bring Jolt back,” NJI Media has been hard at work helping to get this trailblazing caffeinated cola back on shelves across the country.

Project Brief

Launched in 1985 as America’s first carbonated energy drink Jolt Cola dominated the hearts and minds of gamers, hackers, journalists, and other night owls across the country with its commitment to all the sugar and twice the caffeine in every can. NJI has executed a nationwide relaunch that includes creative, strategy, as well as media-planning and buying duties

Our Approach

Jolt Cola was well-known in the 80’s and 90’s for provocative advertisements. In that spirit, our team is producing a comprehensive nationwide campaign that resurrects the passionate feelings for the original source of American-made carbonated energy, while also continuing to push new boundaries

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