PREPARED FOR CONSUMER BRANDS ASSOCIATION

Conveying Event Impact with Sizzle Reels

Capturing the excitement and buzz of an event helps to communicate its success to CBA’s stakeholders and members, while growing future interest from CPG industry leaders and CEOs. For events like the CPG Summit, sizzle recaps are a high-energy way to summarize the problem-solving, networking, and trend setting that is happening at the event.

These videos are attractive for viewers because they’re a succinct and engaging way to learn more information compared to a static post, and they’re valuable to internal teams because of the versatility – being able to be shared as a standalone asset for future attendees or sponsors, or as a compliment to longer blog or social posts. As a bonus, these videos allow your team to capture content that can be leveraged beyond the event for advocacy and communication purposes.

The NJI team crafts our sizzles towards the goals and audience of each event, ensuring the final product is timely and relevant. For a look at how we bring narratives to life through compelling visuals, sound, and motion please view the examples below.

The McCain Institute

Capturing an Exclusive Experience

The Sedona Forum is an invite-only event hosted by the McCain Institute that brings together world leaders for informal, face-to-face discussions about real solutions to the problems facing our world today. Since 2021, NJI has produced the event and as part of our support has worked alongside the McCain Institute team to capture content during the Forum for use in sizzles, social content, and marketing materials.

Fun fact: one year we recorded 52 interviews in one day as part of our support. Content from these interviews is still being used years later.

PhRMA

Showcasing a Healthier America

PhRMA partnered with NJI to bring its inaugural Forum to life—a first-of-its kind event designed to spotlight innovation and inspire action in health care policy. While 500+ attendees from across government, media, and industry attended in-person, PhRMA needed a way to show stakeholders not in attendance the energy and excitement that was palpable in the room.

Fun fact: The first draft of the sizzle was complete just 6 hours after the event ended and was an invaluable asset during a board meeting the following day.

Profiles in Partnerships

Meta convened stakeholders and experts from around the world at their headquarters in Menlo Park, CA to for discussions on how the Metaverse can have maximum impact. The company wanted to reinforce its position as a convening power and thought leader in the virtual reality space, so the recap video had to touch on the same goals of the gathering: share best practices, identify emerging opportunities, and define the future of the technology.

Fun fact: While the total video is over four minutes long to purposely give a comprehensive look at these partnerships, we created over a dozen cutdowns to help share the most important information in shorter and more dynamic formats.

Extending the Value of Content

Sizzle reels aren’t the only value you get out of capturing content at events. Having numerous members, industry experts, and CBA leadership in a single location is a rare opportunity. By capturing content like 1:1 interviews, even for a short amount of time with each person, you can build a footage library that can be leveraged for advocacy and communication efforts throughout the year.