District Taco

Mason Plunkett

09.15.2014

Back in June, we learned that District Taco will be opening a new location in our beloved Old Town.  At NJI, we love tacos (we once ate 165 ½ in one sitting), so naturally we were thrilled.  

To celebrate, the design team initiated an internal exercise to reimagine the District Taco brand from the ground up.  We had a blast building out a new identity, various print collateral, restaurant signage and a website.  Be on the lookout for a post detailing the process in the next few weeks.  Check out the final product below.

THIS

THAT

DT_6

DT_bags

DT_3

DT_menu

Collateral

DT_Orale

Entrance_Exit

Special

DT_5

DT_order

Shirt

Desktop_update

iPhone

 

fortune favors

the bold

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