How Creative Agencies Can Leverage AI

A Primer of Useful AI Resource Tools

Tamrah Chalom

Category: Strategy

03.08.2023

AI machine learning software is a powerful tool that enables more personalized, efficient, and effective public affairs campaigns. AI models like ChatGPT, Bing, and MidJourney can hold conversations, answer follow-up questions, accelerate web development, and generate custom images and written content. 

The use of AI in marketing and creativity is on the rise, with many companies leveraging machine learning to improve their content. It is particularly useful for repetitive or time-consuming tasks, freeing up human resources to focus on higher-level work. As AI technologies continue to advance, we can expect to see more advanced and sophisticated algorithms, increased automation of complex tasks, and more innovative applications in creative fields. Still, while AI provides valuable insights, it cannot replace the originality and creativity of humans. 

NJI leverages AI machine software to push the creative boundaries  of our design, development, and film production. A few current use cases include:

  • Design: Machine learning software can generate basic design ideas to match specific parameters including color, style, and more. At NJI, our design team utilizes AI software MidJourney to generate storyboards and draft initial concepts. These creative ideas serve as a great starting point.
  • Development: AI software can also analyze user behavior and preferences to personalize the web experience. At NJI, our development team leverages ChatGPT to accelerate web development by building out repetitive tasks and debugging coding issues. We also use ChatGPT to assist with code building, commenting, and auditing, and to offer other insights that we may not have considered. Although we don’t always utilize its recommendations, it is intriguing to see different approaches AI formulates.
  • Film: Benefits of AI in video production range from identifying objects to creating personalized content for target audiences to automating video ads and product recommendations. Our team uses AI to rapidly prototype draft storyboards, clean up noisy audio, sharpen videos, and more. We also use AI to improve motion-capture and facial recognition with our 3D animation and virtual production work. Some of the softwares our video team uses include Topaz, Audo, and more.

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