NJI: Heart Behind the Hustle

Kalyx Lyons


Pixel and the rest of the NJI team encourage you to think outside the (gift) box this holiday season.

Along with website builds and brand designs, we’ve been keeping busy with creative projects, holiday sweets, and a long-distance Thanksgiving with our colleagues across the pond. Taking time to share conversations (and cookies!) gives our close-knit crew more ways to build camaraderie and collaboration.

A Sweet Saturday

In our HQ Alexandria office, designers kicked off the season with classic cookie decorating. Sprinkles, icing, and other confectionary treats put a brand-new twist on visual storytelling. The only better way to spend an afternoon might be sharing these cookies with others — and keeping a few for ourselves.

Thanksgiving with a Twist

At NJI, we are anything but traditional, so it made perfect sense for our UK team to try their own version of the Thanksgiving holiday. A potluck spread with a British twist was accompanied by chatty pandas and seasonal music.

A Drive for Excitement

The holiday fun continued as Project Manager Kate Phillips, Staff Assistant Carlos Velasco, and Strategy Intern Kara Boyer took to the racetrack for a Mario Kart marathon. This type of energy helps bring our culture to life at NJI. We are passionate about giving our clients more than a new website or a brand strategy — we deliver experiences.

The Tinkering Continues

For the 2021 Gingerbread House Contest, we broke out the cocktails and perfectly plated cheese boards. Our international team converted their at-home spaces into workshops fit for elves.  The competition called on our ability to execute detail-oriented design and sophisticated storylines, leading to some pretty sweet houses.

This holiday season, we took the opportunity to reflect on why we do what we do. A desire to challenge the status quo is only part of the puzzle. We also strive to use our talent and expertise to initiate groundbreaking strategies and creative work that enables our clients to achieve their goals and connect with their audiences. And, of course, we love any excuse to get together for sweet treats.

NJI looks forward to ringing in a new year of never-seen-before projects; the blue door is always open

fortune favors

the bold

We collaborate with tenacious organizations and ambitious people.

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