Articles by Nate Politi


Social Media Trends for 2019

In 2019, make it part of your strategy to stay up to date on trends, capabilities and best practices – it is not as hard as you think.

January 17, 2019

NJI Media Lands on Inc. 5000

Inc. Magazine recently listed NJI Media on its annual Inc. 5000, the most coveted ranking among the nation’s entrepreneurial elite – as one of the fastest-growing private companies. The list represents a unique look at some of the most successful companies within the American economy’s most dynamic segment — its small businesses. Microsoft, Dell, GoPro, Clif Bar, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees on the Inc. 5000. “It’s an incredible honor to be featured on the Inc. 5000 list, said NJI Media CEO Nathan Imperiale. “Our growth is a […]

October 25, 2018

Rebranding the First Five Years Fund

The First Five Years Fund (FFYF) holds a pivotal role in advocating for the importance of care and education for children under the age of five. Their work aligns best practices with smart policies, that recognize and advance the needs of young children and families. Energized by the significance of this mission – and inspired by tons of cute kid pictures – the NJI Media team completed a comprehensive rebrand of the organization, including a rebuild of their digital home base – Process and Approach Through a broad Discovery process, we identified the First Five Years Fund’s primary audience […]

October 5, 2018

Breaking it Down: Upcoming GDPR (General Data Privacy Regulation) Legislation.

Wait, what? On May 25th, a new law goes into effect in the European Union in order to protect citizens from abuses of their personal data. It is called the GDPR, or General Data Protection Regulation. But I don’t live in the E.U., and my company doesn’t operate in the E.U. It doesn’t matter where your company is located, it only matters where the data you have is coming from. If an individual American company has European Union data in its possession, that data must be compliant with GDPR. What if I don’t comply? Companies who don’t comply can possibly […]

May 17, 2018

Behind the Hashtags at SXSW: What NJI Learned at This Year’s Conference

SXSW Interactive had many attendees this year, but luckily for our clients, some of those attendees were NJI Media strategists. We witnessed new technologies and ideas firsthand at the conference that we’ll employ in our strategies throughout the year, alongside other useful developments that we always keeping tabs on. Coming straight from Austin, Texas, here are a few of the things we learned at SXSW. Photo of official SXSW poster by Flickr user Niki Dugan Pogue The Process We attended many sessions with specialists on everything from attention to branding, including Guy Kawasaki. There were common threads throughout all talks, where […]

March 24, 2015

Greetings From the New Guy

I’m the new guy. Every office has one. It can take a while to settle in and become part of a new environment. I imagine coworkers thoughts usually range from, “Man I hope the new guy doesn’t like Nickelback,” to “He better step up his Gingham game if he wants to stick around here.” I feel like I’m starting to settle in,  and after reading last week’s “What’s A New Team Member to Expect?” post, I figured I would share how my expectations have met reality during my first few weeks on the job. 1. I had a fruit smoothie for breakfast every day during […]

September 12, 2014