Top Takeaways on the State of Facebook Advertising

Marie Formica

Category: Strategy

02.10.2014

At our last Learn at Lunch, armed with sandwiches and rapt attention, the NJI staff and a few of our clients hunkered down for insightful discussion about the truckload of changes Facebook made to its content display and advertising over the past few months. We’ve gathered just a few of the takeaways we found helpful for keeping up with ever shifting social media trends.

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Always try everything. We wholeheartedly agree.

Sidebar ads are a good buy right now. Sidebar ads are mere quarters on the (many) dollars that the very competitive, integrated Newsfeed ads cost.

It’s easier to buy ads based on what you want them to do. Facebook now totally gets you, man. They know you want to advertise for a reason, ranging from pushing visitors to your website to increased app installs to Page Likes— and they’ll let you know how well that worked in the results.

Post all the time, repost, post really interesting stuff to relevant visitors between 9 and 10 PM. In all time zones. These are ideals that your brand can strive for while thinking Facebook strategy.

Give Facebook your mailing list contacts- they won’t steal your email addresses, but will hand you a relevant audience. If you integrate your email subscriber list to establish a Custom Audience, the platform will trash the data after search ends, for all practical purposes.

People Talking About This got smarter. Now Facebook split this stat to show who Engaged, Liked, Tagged/Mentioned/Checked In and otherwise Interacted with your company.

Videos are the next big thing. Videos are auto playing in Facebook, and— at least while they’re pushing for video content popularity— Facebook is weighing video Posts heavily compared to other types.

Your content shouldn’t be a billboard. Billboards aren’t part of the interactive, rich book that Facebook wants to create for its users. We learned a golden rule: provide content you would click on.

Ground-up strategy is the way to go. Keeping a swath of engaging, quality content ready (from cover photo to latest status update) increases your chances of success on Facebook.

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