This past spring, the Alliance to Protect Medical Innovation (APMI) reached out to our team to help them shine a spotlight on innovation within the biopharmaceutical industry.
Within three weeks we were on a plane to San Franciso (the burritos do live up to the hype!) and while we’re no strangers to cross-country (or international) shoots, there were a number of factors that this project both uniquely challenging and uniquely successful.
Check out the video blog below to get an inside look into the whole process – nose-to-tail, including concept phase, pre-production, the shoot itself, and post-production.
You can check out the final, full-length video below.