Airlines for America:

Cleared for Takeoff

Going Sky-High

Elevating great foundations to better serve the airline industry

Airlines for America (A4A) engaged NJI to redesign its flagship website to better support the organization’s goals and priorities. As the COVID-19 pandemic disrupted air travel, A4A needed an agile, flexible platform that could quickly adapt on the industry’s behalf. Building on a solid foundation and a wealth of content, our goal was simple: streamline and refine the website.

A collection of Airlines for America fact sheets and one pagers featuring statistics, tips, and news updates


A4A’s legacy website was already rich with content. To organize and highlight an extensive set of data and resources, we embarked on a robust discovery phase. Our process identified key audiences and a need to clearly convey A4A’s mission and priorities. We streamlined site navigation and established an agile content hierarchy and management system to deliver rapid-response capabilities.

Our aim was to create a website tailor-made for A4A’s audiences—putting accessibility at the forefront of our discovery process and creative execution. We developed an intuitive and timeless design to extend site longevity, supported by a CMS that can evolve with A4A and the overall airline industry.

A variety of A4A user experience mock ups displayed on an iPhone

Our Approach

Elevated UX/UI clears this website for takeoff




Three A4A webpages detailing their priorities, impact, and who they are


Beginning with data-driven research, we designed a website that visually connects users to something visceral—the joy of flight. Subtle curves and a light, spacious design evoke the experience of being in the air. Callouts to key datasets and news stories direct users to important content easily and intuitively.

A collection of A4A webpages displayed on iPhones

We developed custom page templates and modules to position A4A for rapid-response needs. This flexible structure helps A4A prepare for the future and quickly adapt to changing landscapes.

The COVID-19 pandemic, for example, had a profound effect on the airline industry. As A4A’s priorities shifted, NJI provided real-time support for critical communication via microsites and tailored campaign pages. These were valuable opportunities to pilot and refine features for eventual deployment on the main site. Balancing short-term needs with a longer-term outlook for the final product helped NJI optimize the final site toolkit even further.

A "404 Error" page using Airlines for America branding and an image of an airplane


During extraordinary circumstances, our team maintained maximum velocity throughout the website build. A shared belief in the importance of strength and resiliency in the airline industry brought great energy to the design and development of this project. Strategic planning and a thoughtful approach resulted in an infrastructure that speaks to a bright, innovative future for A4A, equipping the organization with tools for fast development, flexibility, and responsiveness for the years ahead. Together, we executed a seamless website launch that resulted in industry-level success and celebration—flyin’ high.

At a glance:

mobile & desktop screens designed in Sketch
content modules
master page templates
API integrations
reduction in average page-load times

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